Focals Showroom App

Focals Showroom App set to remove the barriers of purchase and provide customers a personalized sizing experience to order Focals smart glasses from anywhere in the world.

The marketing campaign for the Focals Showroom app enabled North to introduce Focals to a larger market, simplify its message as a direct-to-consumer product, and prove that there is a strong demand for smart glasses.








Launching the Focals Showroom App was our most successful campaign. As part of this campaign I directed all video taken on photoshoot day, designed and coordinated the build schedule for all marketing web updates, created the user purchase webflow experience for after the sizing process was completed in the app, as well as created supporting social stories, paid advertizing and email drip campaigns with A/B testing.

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Creative Director: Alessandro Rumie
Director of Marketing: Justin Smith
Marketing Strategy: Nairey Keshishian
PR: Alex Ingram