North Inc. 2020
Since the Focals Showroom app and the annoucement of Focals 2.0 we had pushed to evolve the North Brand to be more than a gadget for tech savvy individuals. My goal was to help establish and apply new brand guidelines to all digital channels of the North brand. The combined efforts between myself and creative director, Alessandro Rumie have created a clean, inspring and colorful brand across all digital and print platforms. Our plan was to launch this campaign with Focals 2.0 before North Inc. was purchased by Google.
Homepage Evolution 2018-2020
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Creative Director: Alessandro Rumie
Director of Marketing: Justin Smith
Copywriter: Carly Gray
Creative Director: Alessandro Rumie
Director of Marketing: Justin Smith
Copywriter: Carly Gray