Old Navy - BODEQUALITY!

The BODEQUALITY campaign is a transformation of Old Navy’s in-store and online experience to be fully integrated between straight and plus size shoppers. Thus, marking Old Navy as the first value retailer to offer
sizes 0-30 and XS-4X for all women’s styles all at the same price. 


BOD + QUALITY + EQUALITY = BODEQUALITY

My particular role in this campaign included concept design & concept animations. Creating visual standards and guidelines for the BODEQUALITY logo, campaign colors, graphics and typography for digital and print assets. As well as redesign all womens in-store signage, shopping bags & storefront windows to celebrate women of all sizes.

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Creative Director: Patrick Gaerlean
Art Director: Emperatriz Hererra
Art Director: Tobi Brown